About us
We make graphic tees for people who think about food the way other people think about music, art, or sport. With the same seriousness. The same obsession. And occasionally, the same bad decisions.
Specifications
graphic apparel |
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cc1717 / black + natural |
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made with intent |
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spread@badmayo.com |
the name
Bad Mayo isn't a joke. It's not not a joke either. It's a two-word brand statement that means exactly what it says - attitude applied to food - and nothing more needs explaining.
FIELD NOTE โ Mayo is the most divisive condiment in existence. Polarising, lowbrow, universally recognised, and genuinely debated on the internet every single day. We figured that was a good foundation for a clothing brand. // BATCH #0026
Where it came from.
Bad Mayo started with a simple observation: nobody was treating food culture with the same creative seriousness as music, sport, or streetwear. There were cute food tees. There were chef uniforms. There was nothing in between.
So we built the in-between. Graphic apparel that applies deadpan institutional precision to the thing everyone has an opinion about โ what we eat, how we cook, and why it matters more than people admit.
Every design is a small argument. The kind you can wear to the farmers market or a dive bar and have exactly one person notice and sayย wait, what does that say?ย That's the target.
WHAT WE BELIEVE
Food is culture, full stop.
Not a hobby. Not a lifestyle. The oldest, most universal, most argued-about form of human expression. It deserves to be taken seriously - and lightly, at the same time.
The joke should work on two levels.
The person who gets it immediately, and the person who stares for ten seconds and then gets it. Both are the target. Neither should feel like they're being sold to.
Heavyweight or go home.
Comfort Colors 1717. Garment-dyed. Pre-shrunk. The kind of blank that outlasts the trend and gets better with every wash. We don't do fast fashion. We do slow tees.
Printed to order. Not printed to landfill.
We don't stockpile. We don't do bulk drops and hope. Every shirt gets made because someone wanted it. That's not a limitation: it's the point.
The word "artisan" will never appear here.
We mean what we say and we say what we mean. No craft-brewery adjectives. No mission-statement filler. If you cook with intention, wear it the same way.
This is for people with taste (buds).
We mean what we say and we say what we mean. No craft-brewery adjectives. No mission-statement filler. If you cook with intention, wear it the same way.
